KRZ Middle East — 2014
KRZ Middle East agency branding
Concept — art direction — creative direction
KRZ is a boutique creative agency with a focus on the essentials of brand communication: design and writing.
The inspiration
The agency’s confidence and focus on communication essentials brought to my mind the sixties era, which I know mainly through the TV show Mad Men. The metallic feel of the typewriter, the distinctive color palette, and sharp, pronounced edges all seemed to be a perfect fit for the agency’s persona.
If we view the name in negative space, we find a common characteristic across the letters. The triangles’ dynamic shape represents progress, forward-thinking, transformation, and diversity.
The many possible variations of the logo make it very flexible to use in different situations.
Other projects
Life in perfect harmony — Genesis Middle East
Redefining success — Hyundai Azera
Less gives you more — Hyundai Middle East
The road is your sky — Genesis G70
A wealth that keeps on growing — Genesis Middle East
Double double — Mastercard MEA
The discount puzzle — IKEA UAE
Simply travel — Mastercard MEA
