Hyundai Middle East — 2019
Less gives you more
Concept — copy — art direction
The brief
The Hyundai Santa Fe 2020 is almost exactly the same as its older sister from 2019. However, there is one major difference: a drastically improved fuel efficiency.
The concept
Drastically improved fuel efficiency means you can drive farther with the same amount of fuel. In other words, you need less fuel to cover the same distance. Or simply, less gives you more.
Minimalist and sophisticated.
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