Nescafé Middle East
Morning hero
Concept — copywriting — art direction
In 2017, Nescafé launched Red Mug Double Filtered.
The lead agency suggested the concept ‘Morning Hero’ and created a song of the same name. The idea was that people who bring you coffee on a hard day are heroes.
Based on that direction, I came up with and pitched the below social content and online and offline activations.
Unwanted children
