Redefining success — The new Azera

The brief

Develop and create the TVC to launch the all-new Hyundai Azera in the MEA region.

The positioning

A progressively premium car for successful young leaders.

The concept

Success is often defined by different measures—whether it’s accumulating wealth, gaining social media followers, achieving career milestones, or finding personal happiness. For some, it’s about influence; for others, it’s about everyday accomplishments. But no matter the perspective, there’s one icon that has redefined success: the Hyundai Azera.