Mastercard with I&M Bank — 2015
Simply travel
Concept — copy — graphic design — web design
The brief
Promote Mastercard’s multi-currency prepaid card to affluent Kenyans.
The insight
Affluent Kenyans are among the most spontaneous travelers in the world.
The concept
What does it mean to be a spontaneous traveler?
It means quick decisions… adventure… exploration… and lasting memories.
It also means minimal planning and keeping things simple.
Mastercard’s multi-currency prepaid card is here to help you not plan your next adventure and focus on living in the moment.
It is here to help you simply travel.
The execution
How do you tell a spontaneous traveler about the beauty of spontaneous travel? You don’t! You let them do the talking.
We partnered with five Kenyan travel photographers and used their photos to create our campaign assets and promote the card.
For the most part, our content was distributed across various social media platforms. To ensure viewers had a comprehensive view of the campaign—and, most importantly, the new card—I designed a vibrant landing page that elegantly conveyed the story and made it easy for people to simply get their new card and enter to win the promised trip to Dubai.
