IKEA UAE — 2016
The discount puzzle
Concept — copy — art direction
Brief:
- Position IKEA as an enabler of play.
- Increase store revisits.
Observation:
- Most customers keep their receipts for return and replacement purposes.
- Customers love IKEA’s free pencils.
Idea:
Let’s turn the receipt into a fun little game that entertains our customers and gives them a reason to return to the store… we have plenty of pencils.
Other projects
Life in perfect harmony — Genesis Middle East
Redefining success — Hyundai Azera
Less gives you more — Hyundai Middle East
The road is your sky — Genesis G70
A wealth that keeps on growing — Genesis Middle East
Double double — Mastercard MEA
Simply travel — Mastercard MEA
Priceless cities — Mastercard MEA
