Rashwan Zaza

Genesis Middle East — 2019

The road is your sky — Genesis G70

Concept — copy — art direction — video editing — creative direction

“This car flies!”:  a phrase commonly used in the Middle East to describe a fast and impressive car.

Genesis G70:  a sporty car that has impressed and surprised the world with its performance.

Genesis:  a young premium car brand that assumes wings as its emblem…

Concept:  The road is your sky.

The visuals were crafted by editing existing global photos and footage, incorporating visual effects and a subtle blue tint to evoke the feeling of the sky. 

Other projects