Rashwan Zaza

Hyundai Middle East

What do cars think of Ramadan?

Strategy β€” concept β€” copywriting β€” art direction β€” creative direction

Just before Corona hit in early 2020, I worked on a Ramadan film campaign for Hyundai Middle East and Africa. Unfortunately, the pandemic prevented us from bringing this concept to life. But, the idea still lives in the slides below: Ramadan from the perspective of cars.

Unwanted children