The brief
Develop social media content that connects Genesis with its affluent audience in the Middle East during the holy month of Ramadan, and showcases the Genesis model range.
The concept
Ramadan is a time when noble values take center stage—values like kindness and generosity.
These values are often thought of as grand gestures or huge donations.
Yet, it’s the smallest acts of kindness that leave the deepest, most lasting impact—creating a ripple effect that enriches the wealth of kindness and inspires others to grow new branches on its tree.
