Rashwan Zaza

KRZ Middle East — 2014

KRZ Middle East agency branding

Concept — art direction — creative direction

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KRZ is a boutique creative agency with a focus on the essentials of brand communication: design and writing.

The inspiration

The agency’s confidence and focus on communication essentials brought to my mind the sixties era, which I know mainly through the TV show Mad Men. The metallic feel of the typewriter, the distinctive color palette, and sharp, pronounced edges all seemed to be a perfect fit for the agency’s persona.

If we view the name in negative space, we find a common characteristic across the letters. The triangles’ dynamic shape represents progress, forward-thinking, transformation, and diversity.

The many possible variations of the logo make it very flexible to use in different situations.

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