Rashwan Zaza

Hyundai Middle East

Saudi women's driving film concepts

Concept — copywriting — art direction — creative direction

In 2018, Saudi Arabia allowed women to drive cars for the first time in history, and since then, automotive brands have been vying to win over the new female drivers. In 2020, I pitched the below ideas to Hyundai Middle East as a continuation of their earlier efforts.

Unwanted children
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